Benelux – Germany – France

18 – 20 JANUARY 2018


Oostwegel Collection – Maastricht, BENELUX

15 – 17 MARCH 2018


nhow Berlin, GERMANY

31 MAY – 2 JUNE 2018


Hotel L’Héliopic – Chamonix, FRANCE

6 – 8 Septembre 2018


Van Der Valk Liège, Belgium – BENELUX

8 – 10 Novembre 2018


Kameha Grand Bonn, GERMANY

13 – 15 December 2018


Le Louis Versailles Château MGallery by Sofitel – FRANCE


Please download the relevant form for hosted buyer or supplier below

Fill in, sign and send via email to hello@breaktheiceforum.com

We will come back to you asap with a confirmation


Event planners booking internationally


Hotels / Convention Bureaus / DMC’s / Teambuilding agencies / …


Local *MICE buyers meeting local & international suppliers in an informal way to get real working relationships started

*Meeting, Incentive, Conference & Event

“We focus on people first”

2 nights & 1 day

Where you will have the opportunity to meet each other face-to-face through: one to one meetings, team-building activities, discoveries, networking dinners & celebrations in order to create strong bonds and lasting business relationships.


You do not need to travel far! The forum will take place each time in the hosted buyers region/country at a different destination. Transportation will be arranged to and from the hotel. Of course you are free to drive by yourself and parking will be available.

Good food and drink

Good Food – Good Mood

Good Drink – Lot’s of Fun


It’s a family size forum. Everybody will be able to stay at the same hotel and meet each other.

Forum Schedule

Check-in at the hotel


Cocktail Reception


Dinner – 3 services

20:00 - 23:00


As from 06:30

Briefing & welcome coffee


One to one meetings

09:00 -12:00


12:00 - 13:00


13:00 - 14:30

External Activities


Back at the hotel


Depart to external venue


Cocktail Reception


Dinner Dance

20:00 - 01:00


As from 07:00

Free time (spa, visit of the city, rest & relax)


10:30 - 11:30



If you have any questions about the forum, please contact us directly. We will respond for sure.

Your Hosted Buyer Package Includes

• One-to-one meetings with hotels, DMC, Convention Bureaus
• Two nights’ complimentary accommodation at the hotel
• Transportation included
• Networking sessions with industry peers and decision-makers
• Gala dinner, cocktail receptions and gourmet lunches
• Discover the local area and its finest MICE venues
• Fabulous prizes to be won



Break the Ice Forum

Puttestraat 11, 3080 Tervuren




They love it. Read what the previous attendees had to say!

The best forum to be part of, no doubt ! Thank you so much for the fun atmosphere you all brought to the event, for the much interesting associations and brilliant ideas of venues! Looking forward to hearing from you again. Xxx Delphine

Delphine Bosse
Communications & Events Europe, Middle East & Africa Region Westinghouse Electric Company

Hi Matthieu,

Thank you for another successful event last week. I had a really good time.
Let me know when you are ready to start planning for August. I’ve got some great ideas.
But first, go an enjoy a holiday!

Met vriendelijke groet,

Jennifer Hohepa-Lam
Senior Consultant & Booking Agent Efficient Hotel Partner

Dear Matthieu

Congratulations on a successful Break the Ice Forum in Brussels last week!

A nice, diverse group of hosts and buyers, a great location, interesting and socially responsible satellite events.

Thank you for inviting me.

I look forward to receiving communication about other relevant initiatives that you may take.

Best wishes


Luc Hendrickx
Managing Director The Meeting House

Dear Matthieu,

I trust you are doing well and you had a great weekend after the Break the Ice Forum.

I would like to thank you once again for the fabulous time and congratulation for an excellent organized event.

The atmosphere and the selection of the buyers and suppliers were an excellent match and trust me the ice was not only broken but MELTED!

Congratulation once again, and I sincerely hope we will meet again in future events

If you ever need my help please do not hesitate.

All the best!

Aurora Hoxa
Event Manager GIZ GmbH

A huge thank you to Matthieu Lagae for his first Break The Ice Forum, it was a real success!! A great opportunity to meet suppliers and discuss how to improve our relationship. We had so much fun and laugh, lucky to have been part of it! We definitely “break the ice” between us ^^ Looking forward to work with you and see you soon ^^

Siham Brahmi
Meeting Planner American Express - Meetings & Events

Dear Matthieu,

In front of the camera Olivier asked me to name only one word about ‘Break The Ice Forum”.
I have thought about this word and here is my conclusion. There is not one word to discribe the last two days ! It was welcome, refined, organized, surprising, business, free, comfortable, out of the box and a great party.

From the beginning until the end it was organized and your sence for hospitality comes right from your heart. People experience this when they are in your presence, thats why you can get people so easily out of their comfortzone.

Again I want to thank you for the invite. Please let your brothers know that they are also doing an amazing job. Madou was very enthousiastic, greatfull for the oppertunity and surprised by this great event.

Enjoy the weekend and I believe we will stay in touch.

Warm regards,

Jade Krul
Owner / Event Specialist EVE-Events


Ce petit mot pour remercier l’équipe et son meneur pour l’excellente organisation de Break the Ice 2 réussi.
Le choix de l’hôtel, des « suppliers » et des « buyers » et des activités annexes étaient équilibrés et innovants.
Bon courage pour la suite.
Bien à vous.

Elisabeth Locqueville
Events Manager COPA-COGECA

Dear Matthieu,

Thank you very much for the « Break the Ice Forum » in Ghent!
A very well organized meeting with interesting people “Buyers and Suppliers”, nice activities and a great weather (but there you had nothing to do

See you on a next event!

Have a nice day,

Carine Ternest
Events & European Projects Manager EIRMA - European Industrial Research Management Association

Hello Matthieu,

Thank you for this great event!
I think everybody was happy with it!

Good luck for the future and we keep in touch 🙂

Merybelle Hanus
Owner EU Venue Finders

Cool pics !
Thanks again for the wonderful event in Gent !

Chris Vaesen
Project Leader Meeting Management BCD Meetings & Events

Thank you Matthieu!

It was great to work with you again.

Let´s keep in touch!

Have a good week!


Sergio Garcia
MICE Sales Manager Ibiza Gran Hotel 5*GL

Hey Matthieu!

About the next Break The Ice…….of course we wanna sign up (i guess you knew that already haha)!! Not just its a lot of fun but also of the great contacts we get out of it!

Have a nice day !!!

Jeroen Thijs
Logistics Manager Sirena Communications

Thank you Matthieu!

It was a great forum.

Please feel free to contact me in case you’re looking for a venue for your hopefully next edition!


Emily Ponsaerts
Sales Manager Meetings & Events Accor Hotels

Dear Matthieu,

First of all I want to thanks you for the Great Time we spent during the Break the Ice Forum last week.

It was original, funny, intensive but not stressed, with high quality of buyers and supplier, in a wonderful hotel and incredible city
I very liked the small size of the forum and the idea of creating a “family” event has been a huge success.

I also received two leads, so I’m very happy with all the event!!!

A big hug to you and your brothers !!

Rosamaria Messina
Ejecutiva de Ventas MELIA ALICANTE

Thanks Matthieu for the amazing pictures and most of all for the great valuable experience 
The event was well organized with high attention on details. Very much appreciated.

At the end there was no more ice to break as it all melted down with laugh and fun time.

Thanks again.

Julia de Zwart
Marketing Coordinator Europe & Asia Echologics

Thanks Matthieu Lagae and team for a great event in Ghent. Suppliers meeting buyers. Good job!

Carola Bedós
Chief Sales Officer LUX HOTELS

Our Sponsors

Need some referrals, see who participated at past forums

Accor Group – World (participated 3 times), Bahia Principe Hotels – Spain, Best Western Premier “Hotel Beaulac” – Switzerland (participated 2 times), Dinant Evasion – Belgium (participated 2 times), Dolce Camporeal Lisboa – Portugal, Dolce La Hulpe – Belgium (participated 2 times), Douro Royal Valley Hotel & Spa – Portugal, De Ruwenberg Hotel Meetings Events – Netherlands, Ghent Marriott Hotel – Belgium, Grand Hotel Ter Duin – Netherlands, Grand Luxor Hotels – Spain, H10 Berlin Ku’damm – Germany (participated 3 times), Hôtel de la Source – Belgium, Hotel Okura Amsterdam – Netherlands, Hotel Paris Marriott Rive Gauche – France, Hotel Renaissance Paris la Defense – France, Hungarian Convention Bureau – Hungary, Ibiza Gran Hotel 5*GL – Spain (participated 2 times), Imlauer Hotel Pitter – Austria, InterContinental Lisbon – Portugal, Intercontinental Vienna – Austria (participated 2 times), Kameha Grand Bonn – Germany (participated 2 times & next host), Le Meridien Lav – Croatia (participated 2 times), Lux Hotels – Spain (participated 2 times), Manotel – Switzerland, Marriott Ghent – Belgium, Marriott International Paris Office – France, Martin’s Hotel – Belgium, Melia Hotels Portugal – Portugal, Melia Alicante – Spain, nh group – World (will also be next host in Mar 2018), nhow Rotterdam – Netherlands, Oostwegel Collection – Netherlands (participated 2 times & hosted), Provence Côte d’Azur Events – France, Pullman Paris & Mgallery Versailles – France, Radisson Blu Astrid Hotel Antwerp – Belgium, Rotterdam Partners – Netherlands, Salzburg Convention Bureau – Austria, Sandton Grand Hotel Reylof – Belgium, Silva Hôtel Spa-Balmoral – Belgium (participated 3 times), Sofitel Lisbon Liberdade – Portugal, Sol Melia Deutschland – Germany (participated 3 times), Starhotels S.p.A – Italia, Tangla Brussels Hotel – Belgium, The Westin Dragonara Resort – Malta (participated 2 times), Tifco Hotel Group – Ireland, Urbangaming – Belgium, Vienna Convention Bureau – Austria (participated 2 times), Vienna House Andel’s Berlin – Germany, Vienna House Paris – France, Vondel Hotels – Netherlands



Break the Ice Forum

Puttestraat 11, 3080 Tervuren





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