Amsterdam, The Netherlands
29-31 Jan 2026
Market: BENELUX/SCANDIC & EU/UK BUYERS

Amsterdam is a city of timeless charm and modern creativity, where canals wind through historic neighborhoods and bicycles rule the streets. From world-famous museums like the Van Gogh Museum and the Rijksmuseum to vibrant street markets, the Dutch capital offers a unique mix of culture and character.
Kick off the year with us at the stylish Mövenpick Amsterdam, located next to Amsterdam Central Station and overlooking the River, offering direct access to the city’s main attractions and transport links.
A short & effective stay
Forum Schedule
We offer you a commitment. With Break the Ice, it only takes 2 nights & 1 day to create strong bonds and new lasting business relationships. Plus good food (= good mood) and good drinks (= lots of fun). You will be back home Saturday afternoon, tired (maybe) but surely happy and motivated to start a new week at work.
Thursday
✈ Arrival day
- 15:00 - 19:00 Check-in
- 18:00 - 19:00 Site inspections of the hotel
- 19:00 - 20:00 Welcome reception and speeches
- 20:00 - 23:00 Networking Dinner at the host hotel
Friday
The big day 🥳
- 06:30 - 08:00 Breakfast
- 08:00 - 08:15 Briefing & welcome coffee
- 08:15 - 10:30 One to one meetings
- 10:30 - 11:00 Networking Coffee break
- 11:00 - 13:00 One to one meetings
- 13:00 - 14:30 Networking Lunch
- 14:30 - 17:00 Team Building activities & experiencing the destination
- 19:00 - 01:30 External Gala dinner & Closing party
Saturday
Check out ✈
- As from 7:00 Breakfast
- Free time Brunch Networking
- 10:30 - 11:30 Check-out
- 12:00 Departure
"Since 2015, our forums has hosted over 40 premier events, blending professional growth with a family-like atmosphere. Now, with Break The Ice Connect, suppliers can engage with top UK and EU buyers, enhancing visibility and maximizing ROI, whether attending the forums or subscribing monthly."